Our purpose is to use our financial expertise to do good for individuals, families, businesses and society.
Our vision is to be the most admired financial services provider in Africa by our staff, clients, shareholders, regulators and the communities.
We will continue to build our franchise in South Africa, while expanding into the rest of Africa. Our strategic focus areas provide more insight into our progress and outlook. We want to be most admired by our stakeholders. Without passionate and motivated staff members we will not be able to attract and retain the clients that are key to the delivery of sustainable profits for our shareholders.
As a bank we operate in a regulated environment and we aim to be admired by our regulators. Lastly, as a bank we can play a major part in our communities and, as the green bank, we are a strong advocate and influencer on environmental matters.
Our vision is supported by our Deep Green aspirations. These are: to be a great place to work; a great place to bank; a great place to invest; world-class at managing risk; and a green and caring bank.